Belle's World - Identity

I was halfway through a meeting with someone I've known socially for years when I mentioned I was an executive coach.

The surprise on their face was instant.

They'd assumed I was a marketer. They had no idea that for the last 14 years, the real work I'd been doing with leaders had nothing to do with a job description.

Most people market the label. The title. The function. The summary that sounds like everyone else's.

What they rarely market is the person.

When I was going after my role at Walmart, I didn't lead with the job description. I wrote directly to a senior leader about where I thought the company was heading. Same with Wipro. Both times the response was the same: we have a position, but what you're bringing us is something we didn't know how to ask for.

That's not a trick. That's identity work — and it's the piece most people skip.

Read the full piece → Belle's World - Identity

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